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Selling the Sea: An Inside Look at the Cruise Industry

Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It takes the reader through the basics of the cruise line industry, ship operations, and on-shore business operations–while continually sharing the business secrets of one of the leading figures in the travel industry.

Rating: (out of 10 reviews)

List Price: $ 50.00

Price: $ 4.59

This entry was posted by admin on August 26, 2010 at 3:13 pm, and is filed under Transportation and Excursions. Follow any responses to this post through RSS 2.0.You can leave a response or trackback from your own site.

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#1 written by Allan R. Miller 1 year ago

Review by Allan R. Miller for Selling the Sea: An Inside Look at the Cruise Industry
Rating:
Another hit by the authors whose book provides insight into the workings and the “goings on” of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.

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#2 written by mmcginle@columbus.rr.com 1 year ago

Review by mmcginle@columbus.rr.com for Selling the Sea: An Inside Look at the Cruise Industry
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This book is a very good business book about the cruise industry. It explains how Bob and everyone else at Carnival fill up the ships week after week. It is a very good book to use as a textbook in Travel or Cruise Industry classes. I hope the book is kept updated every few years.

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#3 written by Thomas L. Smith 1 year ago

Review by Thomas L. Smith for Selling the Sea: An Inside Look at the Cruise Industry
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This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a great book if you want a behind the scenes look at the industry, or work in the travel industry.

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#4 written by David L Zumchak 1 year ago

Review by David L Zumchak for Selling the Sea: An Inside Look at the Cruise Industry
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As a previous reviewer noted, thes is very much a business text book focusing on the cruise industry, probably aimed at people working in (or preparing for working in) travel agencies. There is some interesting general information in the early chapters, but then gets dry quickly.

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#5 written by Anonymous 1 year ago

Review by for Selling the Sea: An Inside Look at the Cruise Industry
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I have to admit I was a bit concerned about an “impartial” book about the cruise industry written by the president of the world’s largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today’s cruise industry. They don’t mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.

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