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Global Biodiversity by 30 percent, as indicated by the WWF New

Washington, DC (Vocus) 13 October 2010

biodiversity has declined 30 percent worldwide since 1970, with a tropical climate experiencing a decline of 60 percent, says World Wildlife Foundation? ? s (WWF) 2010 Living Planet Report, released today. The report, published every two years by the WWF, so that loss of biodiversity through natural resource consumption, which is much faster than the resources can be regenerated by putting more weight on driven most important habitats and species they contain.

To slow the rate of decline and recovery of biodiversity, WWF has launched an ambitious initiative to transform the conservation of the global market through the help of some of the worldâ? largest retailer in natural resources, including Coca-Cola, Cargill, Wal-Mart, Procter & Gamble and IKEA. As these companies have a financial interest in the welfare of the planet, they are examining their supply chains to ensure that the most important products such as palm oil, soybean, cotton, sugar cane, wood, pulp and paper, and seafood are harvested sustainably.

Key Highlights

The 2010 Living Planet Report documents the changing status of biodiversity, ecosystems and humanityâ? S consumption of natural resources and the impact of these changes for the future of health, prosperity and welfare of the people studied. The report, in collaboration with the Zoological Society of London and the Global Footprint Network produces, uses the World Living Planet Index, a measure of the health of nearly 8,000 populations of more than 2,500 species. It is one of the most characteristic of the development of global biodiversity.
After the index, the world’s biodiversity by 30 percent since 1970. This decrease was primarily due to the loss of habitat in tropical regions where biological diversity has declined by 60 percent.
Natural resources faster than the Earth is consumed to recover. We are currently consumes the equivalent of 1.5 planets to support human activities. If current trends continue, by 2030 we need to take the capacities of the two planets on the needs of the consumption of natural resources and waste absorb CO2.
Humanityâ? S ecological footprint doubled since 1966, mainly due to the carbon footprint, which was multiplied by 11 since 1961.
The five major threats to biodiversity are habitat loss, alteration and fragmentation, overexploitation of wild populations, climate change, pollution and invasive species.
The impact of the loss of biodiversity covers the habitats and species. The Living Planet Report said the consequences for food production, water availability, climate stabilization and other uses of natural resources.
The report notes that many species have declined in recent years the population, including bluefin tuna, the Peary caribou and whale sharks. One species, the white-rumped vulture, fell over 50 percent for the period 2000-2007, while the population of leatherbacks has declined by 20 percent between 1989-2002.
The report provides solutions to the world, a world population expected to exceed nine billion in 2050 to provide feed. For example, companies can play an important role in the production and purchase of raw materials are harvested sustainably play.

examples of how WWF works with companies on sustainable development

The WWF is the Coca-Cola Company is working (Coca-Cola) to iconic Seven River basin in the world to preserve, improve water quality by 20 percent by 2012 and reducing emissions of carbon and promoting sustainable agriculture. Since 2004, Coca-Cola has improved the efficiency of water use in the whole system by 13 percent and reduced its carbon dioxide emissions in developed countries to almost eight percent. In the Mekong Basin as a result of the efforts to restore habitat, bird numbers have increased dramatically. The population of the crane Antigone has stabilized, and critically endangered Bengal florican has recently been seen for the first time in nearly a decade. And Australia, the sugar cane farmers have improved the quality of cumulative 6300000000 gallons of water runoff by eliminating large amounts of sediment and agricultural chemicals, pollutants and to protect Great Barrier Reef.
support since 2005, WWF and IKEA co-directed a joint project on sustainable cotton production in India and Pakistan. In the Warangal district of the Indian state of Andhra Pradesh, is now with IKEA cotton supply of pesticides 94 percent less water and 50 percent, while earnings for farmers have increased 40 percent. While

experts from WWF

Dr. Jason Clay? WWF Vice President, Market Transformation

â? Sustainability should not be an option for consumers. Consumers should only be a good choice. The science is clear: The current funding of the business affect the competitiveness of firms and ultimately systems of life on the planet. As such, they threaten the ability of companies to continue production. To remain competitive, companies need to manage their supply chains in this sense, by buying from manufacturers of sustainable products. This will help increase the availability of natural resources that theyâ? It will depend on keeping in the future while at the same time around the planet for future generations.â?

Suzanne Apple

â? Vice President & Director General, Trade and Industry
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CA’s simple math :???????? What could be deducted exceeds s What s to be added, resulting in a negative and the depletion of natural resources futures. Companies such as IKEA, Wal-Mart and Coca-Cola acknowledged that the future production of goods and services required of a future supply of raw materials. And these materials, as shown in this report will end eventually when we donâ? T change how we think about the use of resources. These companies and many others are working with WWF to develop new ways of doing business that they allow longer less.â ????

Dave McLaughlin

? Vice President & General Manager, Agriculture
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AC is interesting has increased in the middle of a global agricultural area. The leading edible oil, palm oil, which is approximately half the packaged and processed foods we buy, the world has experienced an increase of 13 percent of production, and in the case of Indonesia, 20 percent in the past two years. This global expansion is threatening Indonesia’s protected areas and displacement in Africa and Latin America. This rapid expansion of agriculture is not sustainable for the planet to make or to transactions in the future. While 6.4 percent of the source of sustainable palm oil, it is necessary that every manufacturer’s supply chain and verify the> ????

Dr. Sybille Klenzendorf

â? Director, Species Programme

â? The decline of tropical forests in the population of some species such as tigers, elephants and rhinos, the need to resist these habitats for survival. In the province of Riau on Sumatra, we lost 65 percent of the forest cover in 25 years, and thus the populations of tigers by 70 percent and 84 percent of elephants has declined. What we must understand is that the consumption of staple foods that are harvested in these areas, as the products of palm oil and paper in soaps, cosmetics and processed foods are found, is devastating and destabilizing our climate important habitats. It is time to seek a more sustainable way of life and delivery of products on ourselves to save our children, and the way we provide p> about.â ???? photos and video on demand

About World Wildlife Fund

WWF is the world? s conservation organization, leading, working in 100 countries for nearly half a century. worldwide with the support of almost 5 million members of the WWF is committed to solutions based on scientific evidence, preserve the diversity and abundance of life on earth to stop the environmental degradation and climate change. Visit www.worldwildlife.org to learn more.

contact:

Dan Forman

202-495-4546

Dan (dot) Forman (at) wwfus (dot) org

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