Posts tagged Mailing

Bloomington (openPR) 9 October 2010

IGH Solutions, Inc. a subsidiary of Taylor, brought an innovative, new-to-market custom Direct Mail product enables motion lenticular technology used to direct mail, without registering.

â? Marketing has never been able to offer this kind of dynamic graphics, including variable data and personalization lenticular? two techniques that have proven to provide higher response rates â? Said Dan Hirsch, director of product management for hubs, Inc. â? Now we can add motion effects catchy combined with a level of customization Wasna? t possible before making lenticular cards in large scale quantities, which are ideal for> direct marketers.â ????

lenticular is the combination of two or more images with a special lens to create an animation effect you want considered. The images are interlaced, or combined and then placed in a specially designed lens. With the optical lens, the eye is forced to see only a very small area of the image at a certain angle. How to print or movements, changes in perspective and shows other areas of the image lens, reaching effect of the transformation. Today’s technology includes lenticular effects, such as paper, morph, zoom, and a combination of 3D effects.

â? Experience shows that the lenticular graphics a good way to cut the chaos and create immediate awareness, are you? Hirsch continued. ? Â Now, imagine the force of a promotion, where each piece is the name of the recipient under the effect of the motion lenticular insert personalized ;???? Where the names appear and disappear, spin, fly or dissolve, as part of the creative concept to grasp in the tank? Attention and stimulate response> rates.â ???? IGH Solutions

? Custom Direct Mail Motion exclusive product offers a one-of-a-kind customized direct marketing experience, making it easier for advertisers to connect with consumers, in increasing brand awareness and response to higher performers.

Visit

Taylor to Direct Marketing Association (DMA) booth No. 910 in San Francisco at the Moscone Convention Center October 10-12. For more information about IGH Solutions? Direct Mail Custom Motion, or inquire about participating in a pilot program, please contact Tessa Boettner.

IGH Solutions, Inc. is a global leader in the development and delivery of innovative solutions based on proprietary and print formats.

Taylor, one of the largest private companies in the United States, provides innovative products, technologies and services to the changing needs of â? personal and business? more than half of the Fortune 500 companies and millions of small businesses and consumers around the world. With more than 80 domestic and foreign subsidiaries Taylor is recognized as one of the top 10 Graphic Communications in North America and offers what most important to customers. (Www.taylorcorp.com)

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