Posts tagged retailing

Copyright (c) 2009 Michael Ogden Customer Base Building If you earn £ 250 per month, building a customer base of 350 regular customers want as soon as possible. Find 1,000 customers within 6 months. Why? 1 people spend between £ 3 and £ 5 per order with you 2 customers remain loyal to you three fewer catalogs you lose 4 The decline is faster 5 It is more fun! Remember that the focus is on fast. If you are only a few drops of catalogs at a time, it will take much longer to reach a good customer base, you will be tired and fall off. Treat it as a race – you will find your customers before you lose the courage. For example: If you are looking for customers to earn 42 pounds in a week must provide at least 200 catalogs. In a street of 200 houses, if you only need 50 drops of catalogs at a time, you: Set in four trips a week to a total of 200 catalogs, the drop needed: four lots of car fuel four parts catalog drops Pick ups four games four games memories four games returns for laggard four games wet Four lots of motivation Four games will find time Most of your orders

could come from one section or side of the road, so you may be discouraged by poor results from a small drop. Use your account to buy more catalogs and the goal of 200: a time to start with. It takes two hours to work to pay for each retail pack of 50 catalogs. You’ll end up with bigger orders, you can find your customer base faster and earn more per week. retention of records If you place catalogs, as you see remember where you left them? By accurate records. Each has adapted a system for recording their situation. Some use a notebook, others a complex computer database. The most important thing is to keep up-to-date records or you will end up losing in a complete mess and catalogs, customers and orders. We use a round book Use a pencil, it will rain in the! collecting CATALOGUES If you placed your review catalogs, and share a day in slip to the customer, if you would be collecting the catalog to tell. It is important that you turn on the day you said. The customer is of reliability and will be confused and uncertain when you are inconsistent. So, even if it icy cold, foggy, with torrential rain, hail, snow or storms – you have to collect! If you collect your catalogs, take your little notebook with you, the “Sorry we missed you – slips and” Thank you for the order slips “with you. A pencil with a rubber at the end is also useful , plus a reserve in case of damage or loss. How do you go to every house where you have a catalog, record in your notebook as follows: – CB (callback): This where the catalog is not to say at the door and you need a note in the letterbox “Sorry we missed you ….. brought .. “These are the books you need to come back for, usually that evening, as you catch the man in.

– ‘L’: If the catalog was looked at, but no order. Always find out the order form and check it carefully to ensure that it is not an order but no address or no total. It is outrageous to come home and find an order without customer . – ‘O’ for a job. YIPPEE! – NLA: Not at him. If the catalog does not ring or knock. It saves time to start writing advice that you asked to collect the catalog while you wait. If someone responds, a catalog and proceed as above. If there is no response, move the slip through the door, write CB for inquiries and on to the next house. If an order fill in the date you plan on the required ‘Thank you’ slip and put it through the door. This lets the customer know you have to see the order and gives them the opportunity to let you know when the time is not convenient. The customers seem to appreciate the courtesy to thank her. Before the move to verify that the customer has in their name and address is filled in the order form. If not, the address to write immediately. You will not be by the time that you remember at home. You must either during the day or the next day to pick up “stragglers”. At some point it is worth visiting in the evening, use when you open during the day picked up the first time. On the second visit, “Sorry, you missed again” have to slip. We have them in little brown envelopes and put the address on the front, and we find people the envelope out of curiosity and we get a better return. It pays back for the stragglers up to four times, for several reasons: The catalogs a cost money – you want to keep losses to a minimum. two people will remember it that you and the effort could order the next time. There are often three orders late in the catalogs. When you get the catalogs you mark your notes as before. We have a point against Call’s backs at every opportunity we have go there on the second recall. We do not deliver there again if they are not going to return to the catalog on, unless they order. Take into account holidays and half terms. Remember, this is only one way to keep records. The method is not important, but the accuracy is, and remember KISS: Keep It Simple, Stupid! Do you update it to your master records, repackaging The CATALOGUES

If you sort out home catalogs, take orders, take the wet and scruffy products and repackage the catalogs before as they were. smallest with new bags, if necessary, as even holes to let in water. If the bag looks dirty or dusty, we use a little spray Kleeneze Polish refresh it a little. Start All Over Again forward into new areas of catalog for about six weeks. Then again at the beginning. On subsequent visits you will miss out houses where the catalogs had not returned, or had more than twice to get it back when they return placed an order! Do not worry about people do not see. They will have helped to get jobs anyway – they may in the future. When the people have not looked into the catalog twice, on the third visit, we also ask a piece of paper, whether the Catalogue want to see in the future. A master is included, in due course photocopy. We also use this slip, after we have left the catalog five times, the customer was not ordered. Sometimes a message to say leave, they do not want in the catalog. Do not get upset – it is Kleeneze they are rejecting, not you. In fact, it saves time as you want on dropping for people who can do concentrate, buy and watch. In rare cases, people are rude or unpleasant. There are many nice customers, so we do not need the common people! Within four minutes before six months, you may have built up your customer base and less for larger work rewards. You will also notice that you lose lower cuts catalogs and outgoing costs, increase your profits even more. At the beginning you are in putting maximum time for small rewards, in six months you will be doing , less work for maximum rewards.